You probably have been hearing a lot about augmented reality or AR in the jewellery business lately. What is it? And how can you leverage this technology to future-proof your jewellery stores?

Similar to the way AI has taken retail by storm, AR is also one of the hottest pandemic-driven tech innovations, but it’s not new. In fact, it dates back to the 1960s when computer scientist and Harvard professor Ivan Sutherland developed the first head-mounted AR display. Over the years, AR has reshaped the way we do things until the fast-paced era of technology happened and it started rolling out to every consumer.

With its growing popularity, especially since the pandemic began, AR has become common in our daily lives. Everyday consumers are using it, they just don’t know it. Let’s take a look at the figures below.

66% of consumers say they are interested in using AR for help when shopping

6 in 10 people say they want to be able to visualise where and how a product could fit into their lives.

Interactions with products having AR/3D content record a 94% higher conversion rate than those products without.

Despite its many benefits, you can’t deny that AR in the jewellery business is sparse, so what gives?

If you’re still unsure of what AR could do to your business or you feel like it’s too high-tech for you, read on as we let you in on different ways you can integrate augmented reality into your jewellery business.